Repositorio de producción científica de la Universidad de Sevilla

The influence of market heterogeneity on customer loyalty: A multigroup analysis.

 

Advanced Search
 
Opened Access The influence of market heterogeneity on customer loyalty: A multigroup analysis.
Cites

Show item statistics
Icon
Export to
Author: Picón Berjoyo, Araceli
Castro Abancens, Ignacio
Ruiz Moreno, Carolina
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2015
ISBN/ISSN: 9789036540568
Document type: Presentation
Abstract: Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their level of satisfaction and ...
[See more]
Size: 246.7Kb
Format: PDF

URI: http://hdl.handle.net/11441/55934

DOI: 10.3990/2.343

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

This item appears in the following Collection(s)