Social Responsibility and competitive success of firms in the Lisbon Metropolitan Region

Abstract

Social Responsibility is considered a crucial issue to enhance a long-term competiveness in firms because it has been demonstrated the causal relationship with several strategic business variables. This paper develops a conceptual model and applies Structural Equations Modeling technique to a sample of 91 firms from the Lisbon Metropolitan Region in order to understand the link between Social Responsibility and competitive success. The model provides a simple guidance for upgrading competitive success in firms operating in Portugal. We consider this work as a starting point to develop a more accurate model for Portuguese economic reality in the near future.