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Resource mobilization levels and the configuration of the alliance portfolio


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Opened Access Resource mobilization levels and the configuration of the alliance portfolio

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Author: Castro Abancens, Ignacio
Casanueva Rocha, Cristóbal
Gallego Agueda, María Ángeles
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2015
ISBN/ISSN: 9789036540568
Document type: Presentation
Abstract: Alliance Portfolio Configuration (APC) conditions access to network resources, however, not all access to partner resources is finally mobilized by the firm. Our paper contributes to the understanding of alliance portfolio performance by examining how an acceptable configuration of the alliance portfolio will be conditioned by the level of resource mobilization that the firm really achieves. A variance-based structural equation modelling (Partial Least Squares) has been applied to a sample from the Top International Airlines database. Results from the data analysis show that the Level of Network Resource Mobilization (LNRM) (a) fully mediate the effect of alliance portfolio configuration on the operating performance; and (b) partially mediate this effect on financial performance of airlines.
Size: 339.2Kb
Format: PDF


DOI: 10.3990/2.340

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