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Discrete classification technique applied to TV advertisements liking recognition system based on low‑cost EEG headsets

 

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Opened Access Discrete classification technique applied to TV advertisements liking recognition system based on low‑cost EEG headsets
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Author: Soria Morillo, Luis Miguel
Álvarez García, Juan Antonio
González Abril, Luis
Ortega Ramírez, Juan Antonio
Department: Universidad de Sevilla. Departamento de Lenguajes y Sistemas Informáticos
Universidad de Sevilla. Departamento de Economía Aplicada I
Date: 2016
Published in: BioMedical Engineering OnLine, 15 (1), 197-218.
Document type: Article
Abstract: Background: In this paper a new approach is applied to the area of marketing research. The aim of this paper is to recognize how brain activity responds during the visualization of short video advertisements using discrete classification technique...
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Size: 3.364Mb
Format: PDF

URI: http://hdl.handle.net/11441/54997

DOI: 10.1186/s12938-016-0181-2

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This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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