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Author: Martelo-Landroguez, Silvia
Barroso Castro, Carmen
Cepeda-Carrión, Gabriel
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2013
Published in: Journal of services marketing, 27 (3), 234-244.
Document type: Article
Abstract: Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and from the firm perspective, and its potential influence on t...
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Cite: Martelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2013). Developing an integrated vision of customer value. Journal of services marketing, 27 (3), 234-244.
Size: 445.4Kb
Format: PDF

URI: http://hdl.handle.net/11441/54670

DOI: 10.1108/08876041311330726

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