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Análisis de la correlación entre la implicación en internet de las empresas de la industria turística y sus resultados económico-financieros

 

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Opened Access Análisis de la correlación entre la implicación en internet de las empresas de la industria turística y sus resultados económico-financieros
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Author: Barrachina Pina, Ximo
Juana Espinosa, Susana de
Coordinator/Director: Jiménez Caballero, José Luis
Date: 2016
Published in: El turismo y la experiencia del cliente: IX jornadas de investigación en turismo (2016), p 183-212
ISBN/ISSN: 978-84-944134-9-0
Document type: Presentation
Abstract: La industria turística se ha visto revolucionada tras la creación de un nuevo medio que implica una reinvención de los procesos y tener un especial enfoque en un canal no sólo de venta, sino de promoción. De este modo, las empresas existentes ...
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Tourism industry has changed by the apparition of internet that made necessary a new way of thinking and a process reengineering, having a special focus not only in sales but in promotion. Traditional enterprises, this that were settled before, the apparition of this new environment, have been forced to adapt to it, doing an special effort to offer its services in a new way, too different that the one they did. Internet required to these enterprises a growing of effort even this “place” has been gaining influence. This new context brought the apparition of enterprises that were born directly on the internet era, known as natives, that offered its services in this emplacement increasing its performance year by year. This growing up level of performance on internet, boosting the concurrence of the whole tourism sector, making necessary to make further efforts to reach this level of performance to these traditional enterprises.
Cite: Barrachina Pina, X. y Juana Espinosa, S.d. (2016). Análisis de la correlación entre la implicación en internet de las empresas de la industria turística y sus resultados económico-financieros. En El turismo y la experiencia del cliente: IX jornadas de investigación en turismo (183-212), Sevilla: Facultad de Turismo y Finanzas.
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URI: http://hdl.handle.net/11441/52930

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