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Technology revenue management system for customer groups in hotels


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dc.creator Guadix Martín, José es
dc.creator Cortés, Pablo es
dc.creator Onieva, Luis es
dc.creator Muñuzuri, Jesús es 2016-05-23T14:05:01Z 2016-05-23T14:05:01Z 2010
dc.identifier.citation Guadix Martín, J., Cortés, P., Onieva Giménez, L.G. y Muñuzuri Sanz, J. (2010). Technology revenue management system for customer groups in hotels. Journal of business research, 63, 519-527.
dc.identifier.issn 0148-2963 es
dc.description.abstract This paper discusses revenue management; a technique that focuses on decision making that will maximize profit from the sale of perishable inventory units. New technologies management plays an important role in the development of revenue management techniques. Each new advance in technology management leads to more sophisticated revenue business capabilities. Today decision support revenue management systems and technologies management are crucial factors for the success of businesses in service industries. This paper addresses the specific case of customer groups in hotels.The paper introduces a new decision support system that sets the revenue maximization criteria for a hotel. The system includes a set of forecasting demand methods for customers. It addresses a general case considering individual guests and customer groups. The system also incorporates deterministic and stochastic mathematical programming models that help to make the best decisions. The actual revenue depends upon which reservation system the hotel uses. A simulation engine makes a comparison between different heuristics of room inventory control: the results include performance indexes such as occupancy rate, efficiency rate, and yield; it compares results and chooses one of them. The system proves its suitability for actual cases by testing against actual data and thus becomes an innovative and efficient tool in the management of hotels’ reservation systems. es
dc.format application/pdf es
dc.language.iso eng es
dc.publisher Elsevier es
dc.relation.ispartof Journal of business research, 63, 519-527.
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Internacional *
dc.rights.uri *
dc.subject Revenue management es
dc.title Technology revenue management system for customer groups in hotels es
dc.type info:eu-repo/semantics/article es
dc.type.version info:eu-repo/semantics/submittedVersion es
dc.rights.accessrights info:eu-repo/semantics/openAccess es
dc.contributor.affiliation Universidad de Sevilla. Departamento de Organización Industrial y Gestión de Empresas II es
dc.relation.publisherversion es
dc.identifier.doi es
idus.format.extent 35 p. es
dc.journaltitle Journal of business research es
dc.publication.volumen 63 es
dc.publication.initialPage 519 es
dc.publication.endPage 527 es
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