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Technology revenue management system for customer groups in hotels

Opened Access Technology revenue management system for customer groups in hotels

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Autor: Guadix Martín, José
Cortés, Pablo
Onieva Giménez, Luis Gerardo
Muñuzuri Sanz, Jesús
Departamento: Universidad de Sevilla. Departamento de Organización Industrial y Gestión de Empresas II
Fecha: 2010
Publicado en: Journal of business research, 63, 519-527.
Tipo de documento: Artículo
Resumen: This paper discusses revenue management; a technique that focuses on decision making that will maximize profit from the sale of perishable inventory units. New technologies management plays an important role in the development of revenue management techniques. Each new advance in technology management leads to more sophisticated revenue business capabilities. Today decision support revenue management systems and technologies management are crucial factors for the success of businesses in service industries. This paper addresses the specific case of customer groups in hotels.The paper introduces a new decision support system that sets the revenue maximization criteria for a hotel. The system includes a set of forecasting demand methods for customers. It addresses a general case considering individual guests and customer groups. The system also incorporates deterministic and stochastic mathematical programming models that help to make the best decisions. The actual revenue d...
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Cita: Guadix Martín, J., Cortés, P., Onieva Giménez, L.G. y Muñuzuri Sanz, J. (2010). Technology revenue management system for customer groups in hotels. Journal of business research, 63, 519-527.
Tamaño: 182.2Kb
Formato: PDF

URI: http://hdl.handle.net/11441/41517

DOI: http://dx.doi.org/10.1016/j.jbusres.2009.04.013

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