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A proposed model for measuring the brand equity in sports organizations

 

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Author: Villarejo Ramos, Ángel Francisco
Martín Velicia, Félix Antonio
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2007
Published in: ESIC-Market, Revista internacional de Economía y Empresa, 127, 331-374
Document type: Article
Abstract: Today, the companies, usually, consider the presence of the intangible assets, specially the brand, in the strategic plans of the organizations. So much the scientific community of marketing, as the managerial world they deal that managing the br...
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Cite: Villarejo Ramos, Á.F. y Martín Velicia, F.A. (2007). A proposed model for measuring the brand equity in sports organizations. ESIC-Market, 127, 331-374.
Size: 92.52Kb
Format: PDF

URI: http://hdl.handle.net/11441/32952

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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