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Big data and virtual communities: methodological issues

 

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Opened Access Big data and virtual communities: methodological issues
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Author: Martínez Torres, María del Rocío
Toral, S. L.
Fornara, Nicoletta
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Universidad de Sevilla. Departamento de Ingeniería Electrónica
Date: 2014
Document type: info:eu-repo/semantics/report
Abstract: Virtual communities represent today en emergent phenomenon through which users get together to create ideas, to obtain help from one another, or just to casually engage in discussions. Their increasing popularity as well as their utility as a source of business value and marketing strategies justify the necessity of defi ning some specifi c methodologies for analyzing them. The aim of this paper is providing new insights into virtual communities from a methodological viewpoint, highlighting the main trends and challenges
Size: 334.6Kb
Format: PDF

URI: http://hdl.handle.net/11441/32680

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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