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Internet celebrities: fama, estrellas fugaces y comunicación digital


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Author: Pérez Rufí, José Patricio
Gómez Pérez, Francisco Javier
Department: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura
Date: 2009
Published in: La metamorfosis del espacio mediático. V Congreso Internacional Comunicación y Realidad (pp. 229-238)
ISBN/ISSN: 1138-3305
Document type: Presentation
Abstract: The universal access to new technologies and the free information broadcasting by their users have caused a kind of prominent figures that have achieved the “celebrity” standing just for the massive spreading, in a viral way, of contents through the software provided by the Web 2.0. Even sharing some features with the traditional star, his nature is different due to the limited skill to update their offers, the expiration date of them and the speed to find a substitute.
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