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User innovations through online communities from the perspective of social network analysis

 

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Author: Toral, S. L.
Martínez Torres, María del Rocío
Di Gangi, Paul M.
Department: Universidad de Sevilla. Departamento de Ingeniería Electrónica
Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2011
Published in: The First International Conference on Advanced Collaborative Networks, Systems and Applications (1.2011.Luxemburgo), 40-45
Document type: Presentation
Abstract: Organizations have begun to leverage both internal and external sources for innovation. Specifically, organizations are increasingly relying on end users that engage via user innovation communities to identify potentially valuable ideas for an organization to adopt. However, research has shown that organizational success in leveraging these communities relies on a thorough understanding of how users behave within the community. The purpose of this manuscript is to provide further analysis and develop a richer understanding of user behavior in the Dell IdeaStorm user innovation community. Findings illustrate different patterns of user behaviors when they comments or rate posted ideas
Size: 597.5Kb
Format: PDF

URI: http://hdl.handle.net/11441/31024

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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