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Análisis de la victoria electoral de Rodríguez Zapatero en España (2008): claves persuasivas y comunicacionales y reflexiones ante los comicios de 2012

 

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Opened Access Análisis de la victoria electoral de Rodríguez Zapatero en España (2008): claves persuasivas y comunicacionales y reflexiones ante los comicios de 2012
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Título alternativo: Analysis of Rodriguez Zapatero’s electoral victory in Spain (2008): persuasive and communicational keys and reflections prior to the 2012 elections
Author: Reig, Ramón
Mancinas-Chávez, Rosalba
Department: Universidad de Sevilla. Departamento de Periodismo II
Date: 2010
Published in: La Comunicación Social, en estado crítico. Entre el mercado y la comunicación para la libertad. II Congreso Internacional Latina de Comunicación Social (28 pp.)
ISBN/ISSN: 978-84-938428-0-2
Document type: Presentation
Abstract: Desarrollamos, en primer lugar, una parte contextual sobre el proceso democrático en España hasta desembocar en 2008, año en el que tienen lugar las elecciones que concluyeron con la segunda victoria del candidato del Partido Socialista Obrero Españ...
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In the fisrt place, we develop a contextual section on the democratic process in Spain up to the year 2008 -when the elections that brought a new victory to the candidate of the Spanish Socialist Labour Party (PSOE), José Luis Rodríguez Zapatero, took place. Elements that had the greatest influence on the electorate‟s decision are examined, such as the winner‟s electoral offer and the face-to-face television debates with his opponent, the Popular Party leader Mariano Rajoy. Other factors such as television and radio spots financed by both parties during the campaign are also analyzed. Also the electoral preferences of leading Spanish mass media are taken into account. The reactions of the two parties and the public after the election are pondered according to published opinion polls. To complete the article some considerations on the forthcoming 2012 election are included.
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Format: PDF

URI: http://hdl.handle.net/11441/30992

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