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Fandom-generated content: An approach to the concept of `fanadvertising’


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dc.contributor Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura es
dc.creator Lozano Delmar, Javier es
dc.creator Ramos-Serrano, Marina es
dc.creator Hernández-Santaolalla, Víctor 2014-11-27T12:24:23Z 2014-11-27T12:24:23Z 2013 es
dc.identifier.issn 1749-8716 es
dc.identifier.other es
dc.description.abstract The most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’.
dc.language.iso eng spa
dc.relation.ispartof Participations, 10(1), 351-356 es
dc.rights.uri *
dc.subject Fanadvertising
dc.subject Consumption
dc.subject Television
dc.subject Consumo
dc.subject Publicidad
dc.title Fandom-generated content: An approach to the concept of `fanadvertising’ es
dc.type info:eu-repo/semantics/article
dc.rights.accessrights info:eu-repo/semantics/openAccess
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