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Fandom-generated content: An approach to the concept of `fanadvertising’

 

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Author: Lozano Delmar, Javier
Ramos-Serrano, Marina
Hernández-Santaolalla, Víctor
Date: 2013
Published in: Participations, 10(1), 351-356
Document type: Article
Abstract: The most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’.
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Format: PDF

URI: http://hdl.handle.net/11441/16229

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