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Artículo
Creating dynamic capabilities to increase customer value
(Emerald, 2011)
Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer ...
Artículo
Developing an integrated vision of customer value
(Emerald, 2013)
Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and from the firm perspective, and ...
Artículo
The use of organizational capabilities to increase customer value
(Elsevier, 2013)
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for ...