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Ponencia
Content analysis and assessment of deontological codes of franchising associations
(2011)
The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of ...
Artículo
Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain
(Cognizant Communication Corporation, 2011)
Travel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion ...
Ponencia
El modelo Z2-Score de Altman como base para la discriminación del fracaso de los franquiciadores
(ESIC, 2017)
En esta investigación se propone un método que permite a los potenciales franquiciados conocer si la probabilidad de fracaso del franquiciador es elevada o reducida. El objetivo principal de este estudio es obtener ...