Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

Pineda, AntonioSanz-Marcos, PalomaGordillo Rodríguez, María Teresa2024-01-222024-01-222022Pineda, A., Sanz-Marcos, P. y Gordillo Rodríguez, M.T. (2022). Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand. Journal of Consumer Culture, 22 (1). https://doi.org/10.1177/1469540519899977.https://hdl.handle.net/11441/153703application/pdf17 p.engAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brandinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccesshttps://doi.org/10.1177/1469540519899977