Sarah Einsle, CarmenMereu, SebastianoLópez Gullón, José MaríaAngosto, Salvador2025-06-302025-06-3020241132-2462https://hdl.handle.net/11441/174787application/pdf3 p.engAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/Turismo deportivoMarketing digitalEngagement conductualIdentidad deportivaGestión deportiva Sports tourismOnline marketingBehavioural engagementSport identitySports managementEl potencial de las redes sociales para el turismo de eventos deportivosThe potential of social media for sports events tourisminfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccess