2016-01-182016-01-182004http://hdl.handle.net/11441/32783The aim of this research is to identify which have been the major streams within the marketing discipline in the last decade (1992-2002). In opposition to other taxonomic proposals, our approach conducts an empirical study through the analysis of co-citations made by articles published in the top journals of the area.application/pdfspaAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/research streamsco-citation methodmarketing disciplineinfo:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/openAccesshttps://idus.us.es/xmlui/handle/11441/32783