2017-03-162017-03-162015Pereira Moliner, J., Tarí Guilló, J.J., Molina Azorín, J.F. y López Gamero, M.D. (2015). A proposal of a research model on internalization of quality standards using PLS. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (1-7), Sevilla: University of Twente.9789036540568http://hdl.handle.net/11441/55937This paper proposes a structural model to analyze the relationships between drivers of internalization of quality standards, internalization of quality standards, and performance in the Spanish tourism industry. First, the paper proposes hypotheses based on previous studies about internalization of quality standards and then measures to test the research model using partial least squares (PLS) path modelling are presented.application/pdfengAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Quality Management StandardsInternalizationPerformanceinfo:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/openAccess10.3990/2.338