The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]

Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura2014-11-272014-11-272011Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]. Questiones publicitarias, 16, 152-155.http://www.maecei.es/pdf/n16/resenas/R4.The_Branded_Mind._What_neuroscience_really_tell_us_about_the_puzzle_of_the_brain_and_the_brand.pdfhttp://hdl.handle.net/11441/13100spahttp://creativecommons.org/licenses/by-nc-nd/4.0/The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]info:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccesshttps://idus.us.es/xmlui/handle/11441/13100