2025-06-092025-06-092024Domínguez-García, R., Pérez Curiel, C. y Casero-Ripollés, A. (2024). Zelensky’s Leadership on Telegram and its Impact on Citizens: Internationalisation, Mobilisation and Emotions in the Ukrainian War. Trípodos, 56, 37-57. https://doi.org/10.51698/tripodos.2024.56.04.1138-3305e 2340-5007https://hdl.handle.net/11441/174098In the contemporary global context, characterized by political crises and a weakened democracy due to the impact of populism and disinformation, the Russian invasion of Ukraine poses a new challenge to the public sphere. The social, economic, and geopolitical ramifications of the conflict at a global level remain uncertain. However, public perception has been influenced by new forms of leadership and emotion-based communication. This research employs a content analysis methodology to examine the digital discourse of Ukrainian President Volodymyr Zelensky on the Telegram platform during the first year of the war. This messaging network promotes one-way communication, immediacy, and access to active follower communities. The results from analyzing his 2,089 posts demonstrate the predominance of strategies directed towards the internationalisation of the conflict and mobilizing support of Ukraine. Furthermore, the analysis of emotions reveals the presence of values such as gratitude, hope, and pride, aimed at constructing Zelensky’s image as a heroic figure in the digitised society of the 21st century.application/pdf21 p.engAttribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/Political comunicationTelegramZelenskyEmotionsCitizenshipDigital mediainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccesshttps://doi.org/10.51698/tripodos.2024.56.04