2016-03-302016-03-3020070-939783-13-4http://hdl.handle.net/11441/39188This paper proposes and tests a structural model of the relationships between distribution intensity and dimensions of brand equity of a food product. To estimate parameters used Structural Equation Modeling (SEM). We seek empirical confirmation of impacts of distribution intensity on four dimensions of brand equity: perceived quality, brand loyalty, brand awareness, and brand image. The model is tested using a sample derived from consumers of natural juices.application/pdfengAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Distribution IntensityBrand EquityRelationship ModelFood Products Retailinginfo:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/openAccesshttps://idus.us.es/xmlui/handle/11441/39188