Oliver Alfonso, María DoloresBorrero Domínguez, Cinta RocíoSancha Navarro, Jesús Manuel de2025-09-042025-09-042025Oliver Alfonso, M.D., Borrero Domínguez, C.R. y Sancha Navarro, J.M.d. (2025). Determinants of musicians’ use of rewards-based crowdfunding platforms. Academia-Revista Latinoamericana de Administración.https://doi.org/10.1108/arla-12-2024-0276.2056-51271012-8255https://hdl.handle.net/11441/176711Purpose – The objective of this paper is to conduct an exploratory analysis of the driving factors that influence musicians in their use of a Spanish reward-based crowdfunding platform. Design/methodology/approach – We developed a questionnaire that was distributed online, obtaining 78 observations from music promoters who used the Verkami platform as a means of financing their projects. Based on the data obtained, partial least squares with the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was used to analyze the musicians’ experiences with the aim of determining the factors that could influence the behavioral intention (BI). Findings – The main findings suggest that performance expectancy, social influence and hedonic motivation of musicians who use the platform have a significant impact on BI. Secondary findings indicate that the perception of quality and security are key drivers of the trust of musicians in the platform. Research limitations/implications – The data analyzed come from a specific reward-based crowdfunding platform, which prevents the results from being generalized to all musicians who have obtained funding through this method. Therefore, it would be valuable for future studies to evaluate the proposed model using data fromother platforms and from different countries, which would increase the external validity of the findings. On the other hand, this study could be extended to platforms that develop other kinds of crowdfunding as potential research avenues (donation, lending and equity). In this way, it would be possible to compare the variables that are important for either modality. Practical implications – This research can help to better understand musicians’ experiences so that rewardbased crowdfunding platforms can improve their dynamics and ultimately increase their usability in the musical sector. We believe that our research makes an important contribution to the knowledge of the experiences in using crowdfunding platforms from the perspective of the entrepreneurs of music projects. The results obtained present new findings on previous research, providing useful knowledge for users and managers of reward-based crowdfunding platforms. Although the study focuses on musicians, the identified factors may also be relevant to other creative sectors that use reward-based crowdfunding. Thus, this work expands the understanding of financial technology adoption in cultural contexts, providing empirical evidence useful for both scholars and platform managers. Social implications – Analyzing the factors that may influence musicians’ use of rewards crowdfunding platforms has important benefits for both platform promoters and entrepreneurs who want to launch musical projects. Originality/value – This paper will focus on reward-based crowdfunding, with a particular emphasis on the cultural sector, and more specifically, on music. This research aims to provide a deeper understanding of musicians’ experiences, allowing platforms to enhance their functionality and, ultimately, improve their effectiveness in the music industry.Propósito – El objetivo de este artículo es realizar un análisis exploratorio de los factores determinantes que influyen en los músicos en el uso de una plataforma española de crowdfunding basada en recompensas Diseño/metodología/enfoque – Se desarrolló un cuestionario que se distribuyó en línea, obteniendo 78 respuestas de promotores musicales que utilizaron la plataforma Verkami como medio para financiar sus proyectos. Con base en los datos obtenidos, se utilizó la metodología de Mínimos Cuadrados Parciales (, por sus siglas en inglés) con la teoría extendida de Aceptación y Uso de Tecnología (UTAUT2) para analizar las experiencias de los músicos, con el fin de determinar los factores que podrían influir en la intención conductual. Hallazgos – Los principales hallazgos sugieren que la expectativa de rendimiento, la influencia social y la motivación hedónica de los músicos que usan la plataforma tienen un impacto significativo en la intención conductual. Los hallazgos secundarios indican que la percepción de calidad y seguridad son factores clave en la confianza de los músicos hacia la plataforma. Originalidad/valor – Este articulo se centra en el crowdfunding basado en recompensas, con un énfasis particular en el sector cultural, y más específicamente, en la música. Esta investigación tiene como objetivo proporcionar una comprensión más profunda de las experiencias de los músicos, lo que permitirá a las plataformas mejorar su funcionalidad y, en última instancia, aumentar su efectividad en la industria musical.application/pdf21 p.engAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/Rewards-based crowdfundingMusiciansMusical projectsBehavioral intentionsUTAUT2Crowdfunding basado en recompensasMúsicosProyectos musicalesIntenciones conductualesUTAUT2info:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccesshttps://doi.org/10.1108/arla-12-2024-0276