2025-04-222025-04-222016-12Rey Moreno, M. y Medina Molina, C. (2016). Social Capital in E-services Adoption. Psychology & Marketing, 33 (12), 1151-1158. https://doi.org/10.1002/mar.20952.1520-6793https://hdl.handle.net/11441/171923Several studies acknowledge social network use's effect on university students’ learning process and that effect's moderating role in e-learning platform adoption. In line with Social Capital Theory, this study analyzes the differences in e-learning platform adoption between users of a generic social network, linked to bridging social capital, and users of a study-specific network, connected to the development of bonding social capital. The results show that a studies-linked social network has a more significant moderating effect on the relation between some antecedents of intention to use and effective use of e-learning platforms. Thus, this study advocates for the development and use of studies-linked social networks as a factor favoring the adoption of e-learning platforms.application/pdf8 p.engSocial capitalSocial network sitesBridging social capitalBonding social capitalUTAUT modelinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccesshttps://doi.org/10.1002/mar.20952