Mezník, IvanCasillas Bueno, José CarlosCastellanos Verdugo, Mario2017-05-262017-05-262005Mezník, I. (2005). Complex tasks in decision making versus economic theory. En Developing regions through family businesses and tourism. III Academic Workshop between Spanish and Czech Researchers on Management (1-9), Sevilla: Universidad de Sevilla.9788447210183http://hdl.handle.net/11441/60578Economics provides natural situations for complex tasks in decision making. A complex task starts with an empirical investigation, continues by creating an economic model using mathematical modelling and ends with a decision making applying economic theory. The paper presents an example from demand analysis showing that a close interplay is needed between constructing a model and making consequent decision analysis.application/pdfengAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Demand functionApproximationPrice elasticity of demandThe normal case conditionsTotal revenueinfo:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/openAccess