2024-05-092024-05-092024Calvo Rubio, L.M. y Rojas-Torrijos, J.L. (2024). Criteria for journalistic quality in the use of artificial intelligence. Comunicación y sociedad = Communication & Society, 37 (2), 247-259. https://doi.org/10.15581/003.37.2.247-259.0214-0039e 2386-7876https://hdl.handle.net/11441/157971This article is part of the activities of the research project “Artificial Intelligence and Journalism: contents, audiences, challenges and curricular development (2023-GRIN-34286),” financed within the Research Plan of the University of Castilla-La Mancha, 85% of which is co-financed by the European Regional Development Fund (ERDF).This study aims to assess the persistence of traditional journalistic quality features within the contemporary digital ecosystem. Digital advancements have fundamentally altered media creation, notably with the emergence of artificial intelligence (AI) in newsrooms. AI holds potential for substantial shifts in journalism, impacting business models, dissemination methods, and professional practices. Present in 75% of newsrooms, AI streamlines tasks, allowing more creative time for journalists. Ethical and quality concerns persist, particularly regarding AI’s ability to meet journalism’s established quality standards. This article aims to investigate the incorporation of these quality criteria in news articles generated by artificial intelligence (AI). Focus group and in-depth interviews were used as methodological techniques, involving ten experts. It is concluded that journalistic ethics have remained intact despite the disruptive technological advances in recent decades. However, there is a need to integrate these ethics with new criteria associated with the tools being used. Therefore, it is necessary to consider criteria from a dual perspective: both social and technological.application/pdf13 p.engAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/JournalismJournalistic qualityArtificial intelligenceNewsmakingAutomated contentinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccess10.15581/003.37.2.247-259