Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor 

Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Melero, Iguácel"  

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      Equity drivers and the customer experience 

      Gao, Lily; Melero, Iguácel; Sesé, Javier (ESIC, 2017)
      Customer experience has become a top priority for business managers and marketing scholars. However, research on this topic ...