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Mostrando ítems 1-10 de 27
Ponencia
Electronic marketing potentials
(Universidad de Sevilla, 2005)
Marketing is an operative process of specifying, forecasting and satisfying customers needs along with generating profit. The privilege of success in times when marketing has become a luxury matter, is also for marketing ...
Ponencia
Marketing turístico, turismo patrimonial
(Escuela universitaria de estudios empresariales, 2008)
Ponencia
El mercado televisivo en el próximo milenio
(1999)
Estamos viviendo una época en la cual las nuevas tecnologías de la comunicación cambiarán radicalmente el panorama del sector audiovisual. El objetivo de este trabajo es realizar un análisis de cómo las nuevas tecnologías ...
Ponencia
The relationship between tourist companies organizational culture and their competitiveness. A study on first class hotels in the Costa del Sol
(Universidad de Sevilla, 2005)
The present paper shows the conclusions of a research carried out on a representative sample of first class hotels in the Costa del Sol (an outstanding touristic region in Spain). The Organizational Culture of this group ...
Ponencia
The internationalisation of SMEs in the environment of globalisation from the barriers point of view
(Universidad de Sevilla, 2005)
A greater part of both international and national literature on internationalization SMEs and final theoretical models are derived from foreign activities of big companies. Scientists’ attention has been drawn to the ...
Ponencia
Security management as a part of an it firm
(Universidad de Sevilla, 2005)
Security of information system being an integral part of a firm or organization must not be considered only from a technical point of view. The security of an IS is therefore understood as multi-level process that should ...
Ponencia
Main characteristics of spanish tourist firms in 2002
(Universidad de Sevilla, 2005)
This paper aim is the analysis of some of the more important facts related with Spanish tourist sector in the year 2002. Number of companies and their legal condition and size, number of premises, number of workers and ...
Ponencia
Results of trends research development
(Universidad de Sevilla, 2005)
Within the framework of determined basic objective was more specific focus on the field of management, ownership structure, financial control, logistics and manufacturing control, marketing, education and risk management. ...
Ponencia
Top management teams in the Spanish global business environment: an empirical study
(Universidad de Sevilla, 2005)
The use of top management teams is expanding in response to the turbulence and complexity of the global business environment (Cohen and Bailey, 1997). To perform well among growing competition greater efficiency is ...
Ponencia
Complex tasks in decision making versus economic theory
(Universidad de Sevilla, 2005)
Economics provides natural situations for complex tasks in decision making. A complex task starts with an empirical investigation, continues by creating an economic model using mathematical modelling and ends with a ...