dc.creator | Gil Cordero, Eloy | es |
dc.creator | Maldonado López, Belén | es |
dc.creator | Ledesma Chaves, Pablo | es |
dc.creator | García-Guzmán, Ana | es |
dc.date.accessioned | 2024-09-24T07:56:57Z | |
dc.date.available | 2024-09-24T07:56:57Z | |
dc.date.issued | 2024-03 | |
dc.identifier.citation | Gil Cordero, E., Maldonado López, B., Ledesma Chaves, P. y García-Guzmán, A. (2024). Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis. International Journal of Entrepreneurial Behavior & Research, 30 (2-3), 421-449. https://doi.org/10.1108/IJEBR-09-2022-0816. | |
dc.identifier.issn | 1355-2554 | es |
dc.identifier.uri | https://hdl.handle.net/11441/162785 | |
dc.description.abstract | Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and
medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the analysis of the effort
expectancy and performance expectancy of the constructs in relation to business satisfaction is proposed.
Design/methodology/approach – The analysis was performed on a sample of 182 Spanish SMEs in the
technology sector, using a PLS-SEM approach for development. For the confirmation of the model and its
results, an analysis with PLSpredict was performed, obtaining a high predictive capacity of the model.
Findings – After the analysis of the model proposed in this research, it is recorded that the valuation of the
effort to be made and the possible performance expected by the companies does not directly determine the
intention to use immersive technology in their strategic behavior. Instead, the results obtained indicate that
business satisfaction will involve obtaining information, reducing uncertainty and analyzing the competition
necessary for approaching this new virtual environment.
Originality/value – The study represents one of the first approaches to the intention of business behavior in
the development of performance strategies within Metaverse systems. So far, the literature has approached
immersive systems from perspectives close to consumer behavior, but the study of strategic business behavior
has been left aside due to the high degree of experimentalism of this field of study and its scientific approach.
The present study aims to contribute to the knowledge of the factors involved in the intention to use the
Metaverse by SMEs interested in this field. | es |
dc.format | application/pdf | es |
dc.format.extent | 29 p. | es |
dc.language.iso | eng | es |
dc.publisher | Emerald | es |
dc.relation.ispartof | International Journal of Entrepreneurial Behavior & Research, 30 (2-3), 421-449. | |
dc.rights | Atribución 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.subject | Metaverse | es |
dc.subject | Behavioral intention | es |
dc.subject | PLS-SEM | es |
dc.subject | Effort expectancy | es |
dc.subject | Performance expectancy | es |
dc.title | Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://doi.org/10.1108/IJEBR-09-2022-0816 | es |
dc.identifier.doi | 10.1108/IJEBR-09-2022-0816 | es |
dc.journaltitle | International Journal of Entrepreneurial Behavior & Research | es |
dc.publication.volumen | 30 | es |
dc.publication.issue | 2-3 | es |
dc.publication.initialPage | 421 | es |
dc.publication.endPage | 449 | es |