dc.creator | Elías Zambrano, Rodrigo | es |
dc.creator | Jiménez-Marín, Gloria | es |
dc.creator | Galiano Coronil, Araceli | es |
dc.creator | Ravina Ripoll, Rafael | es |
dc.date.accessioned | 2022-07-04T09:42:29Z | |
dc.date.available | 2022-07-04T09:42:29Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Elías Zambrano, R., Jiménez-Marín, G., Galiano Coronil, A. y Ravina Ripoll, R. (2021). Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management. International Journal of Environmental Research and Public Health, 18 (7) | |
dc.identifier.issn | e 1660-4601 | es |
dc.identifier.uri | https://hdl.handle.net/11441/134949 | |
dc.description.abstract | The growing number of children who are obese or overweight in certain countries or
geographical areas is a fact, as evidenced by the continuous studies and reports on the subject,
endorsed or carried out by the World Health Organisation and independent research. In this context,
food and beverage advertising can contribute to this. The main objective of this research is to evaluate
compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its
relationship with nutritional habits on television, specifically on channels aimed at children. The
methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis
and, on the other, a quantitative technique based on the content analysis of the advertising broadcast
for seven consecutive days on three specialised channels and two generalist channels on Spanish
television. The results reveal a systematic noncompliance with this code, which translates into
inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food
and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation
by the advertising companies is negligible and insufficient. | es |
dc.format | application/pdf | es |
dc.format.extent | 14 p. | es |
dc.language.iso | eng | es |
dc.publisher | MDPI | es |
dc.relation.ispartof | International Journal of Environmental Research and Public Health, 18 (7) | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Advertising | es |
dc.subject | Childhood | es |
dc.subject | Health | es |
dc.subject | Media | es |
dc.subject | PAOS Code | es |
dc.subject | Television | es |
dc.title | Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.relation.publisherversion | https://www.mdpi.com/1660-4601/18/7/3588 | es |
dc.identifier.doi | 10.3390/ijerph18073588 | es |
dc.journaltitle | International Journal of Environmental Research and Public Health | es |
dc.publication.volumen | 18 | es |
dc.publication.issue | 7 | es |