Browsing Ponencias (Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)) by Subject "UTAUT model"
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Presentation
Towards to personal profiles of online video game players: application of POS-PLS on UTAUT model
(AIS Electronic Library (AISeL), 2017)There are diverse segmentations of online players in the literature. Most of them are proposed a priori, and there are no ...