Browsing Ponencias (Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)) by Subject "Individuals’ preferences"
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Presentation
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(WSEAS - World Scientific and Engineering Academy and Society, 2011)The aim of this paper is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s website. ...