Browsing Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) by Subject "DART model"
Now showing items 1-2 of 2
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Article
Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
(Business Perspectives, 2017)The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with ...
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Article
From value co-creation to positive experiences and customer satisfaction. A customer perspective in the hotel industry
(Vilnius Gediminas Technical University Press, 2021)This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and ...