Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por agencia financiadora "Junta de Andalucía"
Mostrando ítems 1-20 de 36
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A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance ...
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A knowledge structures exploration on social network sites
(Emerald, 2017)Purpose – This paper aims to describe a method for combining perceived community support, relationship quality and the ...
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A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
(Elsevier, 2019)This research assesses whether terms related to guest experience can be used to identify ways to enhance hospitality ...
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An empirical study of the driving forces behind online communities
(2009)Purpose – A large variety of online communities have emerged during the last years as a result of the challenges faced ...
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An evolutionary factor analysis computation for mining website structures
(2012)This paper explores website link structure considering websites as interconnected graphs and analyzing their features as ...
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Analysis of activity in open-source communities using social network analysis techniques
(2014)The success of an open-source software project is closely linked to the successful organization and development of the ...
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Analysis of virtual communities supporting OSS projects using social network analysis
(2010)This paper analyses the behaviour of virtual communities for Open Source Software (OSS) projects. The development of OSS ...
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Assessment and improvement of organisational social impact through the EFQM Excellence Model
(Taylor & Francis, 2018)Total quality management (TQM) and corporate social responsibility (CSR) arerelevant management philosophies and frameworks ...
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Boards of directors and environmental sustainability: Finding the synergies that yield results
(Wiley, 2023)Boards of directors play an important role in one of the biggest challenges facing companies today: environmental ...
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Content analysis of open innovation communities using latent semantic indexing
(2015)Open innovation (OI) represents an emergent paradigm by which customers and users are involved as part of the innovation ...
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Current paradigms in intelligent transportation systems
(2010)Intelligent transportation systems (ITS) constitute today a multidisciplinary field of study involving a large number of ...
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Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and ...
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De la brecha digital a la brecha psico-digital: Mayores y redes sociales
(2015)En el presente estudio analizamos la evolución del concepto de la brecha digital para los mayores desde la perspectiva del ...
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Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
(Elsevier, 2023)Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet ...
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Efficiency of automatic text generators for online review content generation
(Elsevier, 2023-04)The evolution of Artificial Intelligence has led to the appearance of automatic text generators able to closely resemble ...
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Electronic word-of-mouth communities from the perspective of social network analysis
(2014)This paper is focused on the identification of influencers that can have an important impact over the decision-making of ...
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From frequency of use to social integration: The mediation ofroutinization and infusion in Tuenti community
(Asociación Española de Dirección y Economía de la Empresa, 2017)This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and theireffects on the ...
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How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours
(Emerald, 2012)Purpose – This paper aims to test an interaction effects model that includes perceived community support, community ...
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Identification of new added value services on intelligent transportation systems
(2013)The evolution of electronics and the growing capabilities of in-vehicle and public infrastructure equipment make feasible ...
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Impact of Organizational Culture Values on Organizational Agility
(MDPI, 2017)To remain competitive within the current, uncertain business scenario, it is vital for firms to develop capabilities that ...