Now showing items 1-8 of 8

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      El enfoque de coproducción de valor en la relación cliente-proveedor  [Presentation]

      Cauzo Bottala, Lourdes; Picón Berjoyo, Araceli; Ruiz Moreno, Carolina (Universidad de Sevilla, 2005)
      It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different ...
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      El enfoque de coproducción de valor en la relación cliente-proveedor  [Presentation]

      Cauzo Bottala, Lourdes; Picón Berjoyo, Araceli; Ruiz Moreno, Carolina (2005)
      It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different ...
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      La importancia de los costes de cambio en el comportamiento del cliente  [Article]

      Picón Berjoyo, Araceli; Barroso Castro, Carmen (Academia Europea de Dirección y Economía de la Empresa, AEDEM, 2004)
      Debido a la intensa competencia existente en el sector servicios, conseguir la lealtad de los clientes y evitar su pérdida, constituye la principal fuente de ventaja competitiva. Es por ello, que para estas empresas, además ...
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      El papel de los costes de cambio en la estrategia relacional  [PhD Thesis]

      Picón Berjoyo, Araceli (2007)
      Basándonos en los argumentos anteriores, el objetivo principal de la presente tesis doctoral es determinar cuáles son los recursos y capacidades organizativas que permiten el desarrollo de estrategias relacionales exitosas. ...
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      Social capital configuration and the contingent value of the cross-national diversity: a multi-group analysis  [Article]

      Castro Abancens, Ignacio; Acedo González, Francisco José; Picón Berjoyo, Araceli (Elsevier, 2015)
      The present paper attempts take an in-depth look into the configuration of social capital as a multidimensional construct, and unlike other studies,the dimensions are interrelated, and all ofthis in a global inter-organizational ...
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      Soft-Hard TQM factors and key business results  [Article]

      Calvo de Mora Schmidt, Arturo; Picón Berjoyo, Araceli; Ruiz Moreno, Carolina; Cauzo Bottala, Lourdes (World Scientific and Engineering Academy and Society (W S E A S), 2013)
      The purpose of this paper is to investigate, firstly, the existence of soft and hard TQM factors in the EFQM excellence model and, secondly, their impact on key business results .The EFQM model has been used as a framework ...
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      The influence of market heterogeneity on customer loyalty: A multigroup analysis.  [Presentation]

      Picón Berjoyo, Araceli; Castro Abancens, Ignacio; Ruiz Moreno, Carolina (University of Twente, 2015)
      Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their ...
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      Universidad y valor: escalas para medir el valor percibido por el alumno universitario  [Presentation]

      Picón Berjoyo, Araceli; Ruiz Moreno, Carolina (Universidade da Beira Interior. Departamento de Gestão e Economia, 2002)
      Las universidades públicas españolas deben buscar nuevos caminos para conseguir una ventaja competitiva que es permita sobrevivir en el nuevo entorno que se le presenta. En este sentido, en los últimos años, gran parte ...