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Browsing by Author "Martelo-Landroguez, Silvia"
Now showing items 1-20 of 23
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Article
Absorptive capacity and value in the banking industry: A multiple mediation model
Cepeda Carrión, Ignacio Francisco; Leal Millán, Antonio Genaro; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis (Elsevier, 2016)Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity ...
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Article
Ampliación de un ciclo de mejora para conseguir una mayor implicación del alumnado
Martelo-Landroguez, Silvia (Universidad de Sevilla, 2018)Este trabajo trata de resumir la experiencia final de innovación docente dentro del marco de la Red de Formación e ...
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Article
An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs
García Fernández, Jerónimo; Martelo-Landroguez, Silvia; Vélez Colón, Luisa; Cepeda-Carrión, Gabriel (Emerald, 2018)Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty ...
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PhD Thesis
Análisis de la creación de valor. Un enfoque de capacidades
Martelo-Landroguez, Silvia (2012-02-07)El mundo de la empresa gira alrededor de la creación de valor, objetivo principal de cualquier estrategia empresarial. ...
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Final Degree Project
Análisis de la percepción del consumidor sobre los productos artesanales en el sector alimentario
Matilla Cates, Javier (2018)El comportamiento del consumidor es un ámbito que se engloba dentro del marketing y cuya relevancia aumenta en entornos ...
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Article
Creando capacidades que aumenten el valor para el cliente
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Academia Europea de Dirección y Economía de la Empresa, 2011)El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades ...
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Article
Creating dynamic capabilities to increase customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2011)Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible ...
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Presentation
Critical Processes of Knowledge Management and Value for the internal and external Customers
Cepeda Carrión, Ignacio Francisco; Leal Rodríguez, Antonio Luis; Martelo-Landroguez, Silvia; Leal Millán, Antonio Genaro (University of Twente, 2015)Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between ...
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Article
Critical processes of knowledge management: An approach toward the creation of customer value
Cepeda Carrión, Ignacio Francisco; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis; Leal Millán, Antonio Genaro (Elsevier, 2017)The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between ...
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Article
Developing an integrated vision of customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2013)Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship ...
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Presentation
Fomentando el desarrollo de competencias en el alumnado mediante el uso del aprendizaje experiencial
Albort-Morant, Gema; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis (2017)En los últimos años ha surgido la necesidad de desarrollar prácticas educativas más efectivas que la tradicional clase ...
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Article
How knowledge management processes can create and capture value for firms?
Martelo-Landroguez, Silvia; Cepeda-Carrión, Gabriel (Palgrave Macmillan, 2016)Knowledge has become the main competitive tool for firms. Just as knowledge is considered as the most important strategic ...
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Article
Knowledge management issues in the EFQM excellence model framework
Criado García-Legaz, Fernando; Calvo de Mora Schmidt, Arturo; Martelo-Landroguez, Silvia (Emerald, 2019)Purpose–The purpose of this paper is to identify knowledge as a key strategic resource within the EFQMexcellence model. ...
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PhD Thesis
Knowledge management processes and organizational learning and unlearning: three works on their relationship and influence on value and perfomance
Cepeda Carrión, Ignacio Francisco (2016-06-17) -
Article
Linking knowledge corridors to customer value through knowledge processes
Martelo-Landroguez, Silvia; Cegarra Navarro, Juan Gabriel (Emerald, 2014)Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
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Article
Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms
Leal Rodríguez, Antonio Luis; Albort-Morant, Gema; Martelo-Landroguez, Silvia (Springer, 2017)The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the ...
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Article
Managing knowledge to create customer service value
Martelo-Landroguez, Silvia; Martín Ruiz, David (Emerald, 2016)Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
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Presentation
Patrones de emprendimiento en el estudiante universitario
Barrera Lozano, Margarita Inmaculada; Martelo-Landroguez, Silvia (Universidad de Sevilla, 2017-12)Este trabajo tiene como finalidad evaluar la capacidad emprendedora de estudiantes de la Universidad de Sevilla. Para ello, ...
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Article
The cycle of customer value: a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Vilnius Gediminas Technical University ; Taylor & Francis, 2015)The aim of this paper is to contribute to the strategic management literature by identifying a relationship between ...
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Article
The effect of absorptive capacity on green customer capital under an organizational unlearning context
Martelo-Landroguez, Silvia; Albort-Morant, Gema; Leal Rodríguez, Antonio Luis; Ribeiro Soriano, Belén (MDPI, 2018)Environmental management is becoming increasingly important within organizations and forms an essential part of their ...