Browsing by Author "Gil Cordero, Eloy"
Now showing items 1-14 of 14
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Article
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
(Wiley, 2023)Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ...
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PhD Thesis
Análisis de la marca de distribuidor en el entorno online y offline
(2017-06-05)En el presente trabajo se estudia la marca de distribuidor desde varios puntos de vista. En primer lugar, investigando ...
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Article
Cryptocurrencies as a financial tool: acceptance factors
(MDPI, 2020)Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ...
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Chapter of Book
Elementos del mix de comunicación: Innovación docente aplicada a la asignatura de Introducción al Marketing
(Editorial Universidad de Sevilla, 2022)La innovación docente forma parte de la evolución del profesorado y como tal, se aplica en esta comunicación que forma ...
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Presentation
El Greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía "verde"
(Instituto Politécnico de Bragança, 2020)En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia ...
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Article
Influence of macroeconomic indices on European private labels
(Vilnius Gediminas Technical University Press, 2016)In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market ...
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Article
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
(MDPI, 2021)The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary ...
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Final Degree Project
Índices macroeconómicos vs. volumen y valor de marca distribuidor en el contexto de Europa y EE.UU.
(2019)Esta investigación aborda el estudio de la relación existente entre varios indicadores macroeconómicos con la marca ...
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Article
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
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Article
Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
(MDPI, 2021)Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant ...
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Final Degree Project
Plan de marketing para la creación de una marca propia de telecomunicaciones a nivel local
(2019)Trabajo de fin de Grado (TFG) consistente en la realización de un plan de marketing basándose en la revisión bibliográfica, ...
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Article
Premium Private Label strategies: social networks and traditional perspectives
(Elsevier, 2021)tThe main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we haveobtained data ...
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Article
Private label and macroeconomic indexes: an artificial neural networks application
(MDPI, 2020)Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant ...
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Article
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
(2021)Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ...