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      Development of an index to assess the brand image of tourist destinations  [Article]

      Varela Mallou, Jesús; García Carreira, Alberto; Manzano Arrondo, Vicente; Rial Boubeta, Antonio (Universidad de Murcia, 2006)
      A destination’s image constitutes a central factor in the different models that analyze travel decision-making and its selection (Moutinho, 1984; Chon, 1990; Baloglu & McCleary, 1999). The studies consulted suggest that ...