Browsing by Author "García Callejón, Julia"
Now showing items 1-3 of 3
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Chapter of Book
Una aproximación al concepto de brand community desde la estrategia del storytelling
(Universitat Ramon Llull: Facultat de Comunicació Blanquerna, 2011)This paper is an approach to the concept of brand community from a storytelling approach. We intend to define and explain the features of brand communities and storytelling as a contribution to traditional approaches to branding.
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Presentation
Las marcas icono y su gestión a través de las redes sociales. Un caso práctico
(2013)The Cultural Branding is a theoretical model of brand management. One of its purposes is the challenge of turning a brand ...
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Article
Nuevas tendencias en comunicación [Reseña]
(Universidad de Sevilla, 2010)