Browsing by Author "Escandón Barbosa, Diana Marcela"
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Presentation
International orientation and export performance: exploring the moderating effect of innovative capacity, market dynamism, and a favorable business environment
(ESIC, 2017)Las nuevas empresas internacionales específicamente las Born Global se ha convertido en objeto de investigación debido al ...
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Presentation
The influence of country and brand image on the evaluation of foreign products the moderating role of the nationality of the consumer
(ESIC, 2017)El objetivo de esta investigación es analizar la relación bidireccional o no recursiva entre la imagen del país and la ...