Browsing by Author "Cabrera-Sánchez, Juan-Pedro"
Now showing items 1-17 of 17
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Article
Acceptance and use of big data techniques in services companies
(2020)Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by ...
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Article
Cryptocurrencies as a financial tool: acceptance factors
(MDPI, 2020)Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ...
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Chapter of Book
Extendiendo el modelo UTAUT para evaluar los factores que afectan la adopción del Big Data en empresas españolas
(Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)La implantación de técnicas de Big Data es una realidad en la toma de decisiones de marketing. Este desarrollo cuestiona ...
- PhD Thesis
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Presentation
Factores que afectan a la adopción del big data como instrumento de marketing en empresas españolas
(2018)El uso masivo de los smartphones, la gran cantidad de aparatos y sensores conectados a internet y el abaratamiento de la ...
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Article
Factors affecting the adoption of big data analytics in companies
(Fundaçao Getulio Varagas, 2019)With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data ...
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Presentation
El Greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía "verde"
(Instituto Politécnico de Bragança, 2020)En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia ...
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Article
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed ...
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Article
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
(MDPI, 2021)The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary ...
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Article
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
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Article
Online recommendation systems: factors influencing use in e-commerce
(MDPI, 2020)The increasing use of artificial intelligence (AI) to understand purchasing behavior has led to the development of ...
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Article
Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
(MDPI, 2021)Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant ...
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Article
Predicting big data adoption in companies with an explanatory and predictive model
(Frontiers Media, 2021)The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. ...
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Article
Private label and macroeconomic indexes: an artificial neural networks application
(MDPI, 2020)Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant ...
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Article
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
(2021)Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ...
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Presentation
Taller conceptual sobre la investigación cuantitativa
(Universidad de Sevilla, 2018)La investigación cuantitativa ha sido tradicionalmente un tema teórico y sin práctica alguna por lo que los alumnos eran ...
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Final Degree Project
Turismo rural y Covid-19 en la comunidad autónoma de Andalucía
(2022)El siguiente trabajo de fin de grado se va a centrar en el estudio del impacto de la pandemia en la sociedad a la hora ...