Perfil del autor: Gil Cordero, Eloy
Datos institucionales
| Nombre | Gil Cordero, Eloy |
| Departamento | Administración de Empresas y Marketing |
| Área de conocimiento | Comercialización e Investigación de Mercados |
| Categoría profesional | Profesor Ayudante Doctor |
| Correo electrónico | Solicitar |
 |
|
Estadísticas
-
Nº publicaciones
18
-
Nº visitas
2962
-
Nº descargas
4271
| Publicaciones |
|---|
Artículo
 Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
(Elsevier, 2024)
The aim of this paper is to fill the existing research gap in the knowledge of the interrelationships between relational ... |
Artículo
  Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)
Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ... |
Artículo
Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
(Cell, 2023)
After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ... |
Artículo
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
(Wiley, 2023)
Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ... |
Capítulo de Libro
Elementos del mix de comunicación: Innovación docente aplicada a la asignatura de Introducción al Marketing
(Editorial Universidad de Sevilla, 2022)
La innovación docente forma parte de la evolución del profesorado y como tal, se aplica en esta comunicación que forma ... |
Artículo
Premium Private Label strategies: social networks and traditional perspectives
(Elsevier, 2021)
tThe main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we haveobtained data ... |
Artículo
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
(MDPI, 2021)
The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary ... |
Artículo
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)
The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ... |
Artículo
Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
(MDPI, 2021)
Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant ... |
Artículo
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
(2021)
Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ... |
Artículo
Private label and macroeconomic indexes: an artificial neural networks application
(MDPI, 2020)
Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant ... |
Artículo
Private Label and Macroeconomic Indicators: Europe and USA
(MDPI, 2020)
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market ... |
Artículo
Cryptocurrencies as a financial tool: acceptance factors
(MDPI, 2020)
Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ... |
Ponencia
El Greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía "verde"
(Instituto Politécnico de Bragança, 2020)
En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia ... |
Trabajo Fin de Grado
Plan de marketing para la creación de una marca propia de telecomunicaciones a nivel local
(2019)
Trabajo de fin de Grado (TFG) consistente en la realización de un plan de marketing basándose en la revisión bibliográfica, ... |
Trabajo Fin de Grado
Índices macroeconómicos vs. volumen y valor de marca distribuidor en el contexto de Europa y EE.UU.
(2019)
Esta investigación aborda el estudio de la relación existente entre varios indicadores macroeconómicos con la marca ... |
Tesis Doctoral
Análisis de la marca de distribuidor en el entorno online y offline
(2017)
En el presente trabajo se estudia la marca de distribuidor desde varios puntos de vista. En primer lugar, investigando el ... |
Artículo
Influence of macroeconomic indices on European private labels
(Vilnius Gediminas Technical University Press, 2016)
In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market ... |