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Listar Artículos (Comunicación Audiovisual, Publicidad y Literatura) por autor "Galiano Coronil, Araceli"
Mostrando ítems 1-8 de 8
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Artículo
Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other ...
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Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
Elías Zambrano, Rodrigo; Jiménez-Marín, Gloria; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as ...
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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
Galiano Coronil, Araceli; Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Tobar-Pesántez, Luis Bayardo (Frontiers Media S.A., 2021)The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties ...
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Estrategias de marketing social y comunicación de la slow fashion como herramienta de happiness management
Elías Zambrano, Rodrigo; Jiménez-Marín, Gloria; Galiano Coronil, Araceli (Universidad de Sevilla, 2023)Desde la perspectiva del consumidor responsable se considera que parte del sistema de gestión y consumo de la moda denominada ...
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Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI Multidisciplinary Digital Publishing Institute, 2020)Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of ...
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano Coronil, Araceli; Tobar-Pesántez, Luis Bayardo (Emerald Publishing Limited, 2022)Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards ...
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Social Media Marketing and gamer events: the case of the launch of Apex Legends as a model of entrepreneurship
Jiménez-Marín, Gloria; González Madroñal, Marta; Galiano Coronil, Araceli (Allied Business Academies, 2021)Spain has become the ninth largest gamer market in the world in terms of the number of eSports players. The participants ...
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The Use of Art as An Intertextual Tool for Comunicative Purposes. The Relationship Between Art and Advertising as Brand Management in The Case of The Classical Pyramids of Giza
Jiménez-Marín, Gloria; Bellido-Pérez, Elena; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli (PalArch Foundation Journals, 2021)Egyptian art comprises a series of artistic disciplines with clear communicative, advertising and propagandistic intentions. ...