Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
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Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users
(Emerald, 2005)In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating ...
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Web site structure mining using social network analysis
(2011)Purpose – Web sites are typically designed attending to a variety of criteria. However, web site structure determines ...
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What are you accumulating for? Managing slack resources in the face of a generalized economic downturn
(Elsevier España, S.L.; Universidad de Murcia, 2024)Research to date has shown that a company can accumulate slack resources for a variety of reasons. But how do managers use ...
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What drives social integration in the domain of social network sites? Examining the influences of relationship quality and stable and dynamic individual differences
(Emerald, 2015)Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness ...
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What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
(Frontiers, 2020)Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into ...
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What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology?
(2019)This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better ...
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When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)The aim of this research is to find a segment of consumers of fashion products based on their personal visions of ...
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Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...
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Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education
(MDPI, 2018)Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance ...
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