Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
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When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)The aim of this research is to find a segment of consumers of fashion products based on their personal visions of ...
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Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...
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Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education
(MDPI, 2018)Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance ...
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